As a consultant, Gudrun Schneider specialises in brand management and integrated campaign planning. Prior to that, she worked for Procter & Gamble for over 10 years, where she was responsible for brand management for the oral care business in Germany, Austria and Switzerland.

She developed campaigns for iconic brands in the area of ​​shaving (Gillette, Braun) and Healthcare (Wick). From the P & G Europe headquarters in Geneva, she headed the global brand architecture as well as the innovation strategy for the Pantene Pro-V brand and developed the initiatives pipeline.

Gudrun holds a German-French double degree in International Business from the European School of Business Reutlingen and the Ecole Supérieure de Commerce in Reims (France).