After working at DDB and S & J, Ralf Löffler joined the Publicis in March 2000 and was a co-founder of the Publicis Sasserath Brand Consultancy, the brand advisory service of the German Publicis Group. From 2008 to May 2011, he was the Managing Director of the newly founded Publicis Brand Consultancy in Frankfurt. He studied economics with a focus on marketing and international business relations in Münster.