Jesper Wiegandt is one of the world’s leading experts in the field of Shopper Marketing and in-store marketing. Since 2013, he has been running „Ideas in Store“ with a specialisation in corporate strategy, brand management, shopper marketing and diversity. His customers include both brand manufacturers and retailers. Previously, Jesper worked for the consumer goods manufacturer Procter & Gamble for more than 20 years. Following positions at P & G Sweden and P & G UK in 2008, he took over the management of global customer & channel marketing, as well as shopper marketing for all countries and trading partners in Western Europe.

His long-standing interest and involvement in the field of organisational development was honored, among other things, in the „Opportunity Now“ award of the British government in 2000, which distinguished his work as co-author of the diversity initiative „sex@work.shop“.

Jesper holds a Master of Science degree in Business Administration from the Copenhagen Business School and Northwestern University, Chicago.