Jesper Wiegandt is one of the world\u2019s leading experts in the field of Shopper Marketing and in-store marketing. Since 2013, he has been running \u201eIdeas in Store\u201c with a specialisation in corporate strategy, brand management, shopper marketing and diversity. His customers include both brand manufacturers and retailers. Previously, Jesper worked for the consumer goods manufacturer Procter & Gamble for more than 20 years. Following positions at P & G Sweden and P & G UK in 2008, he took over the management of global customer & channel marketing, as well as shopper marketing for all countries and trading partners in Western Europe.<\/p>\r\n\r\n\r\n\r\n
His long-standing interest and involvement in the field of organisational development was honored, among other things, in the \u201eOpportunity Now\u201c award of the British government in 2000, which distinguished his work as co-author of the diversity initiative \u201esex@work.shop\u201c.<\/p>\r\n\r\n\r\n\r\n
Jesper holds a Master of Science degree in Business Administration from the Copenhagen Business School and Northwestern University, Chicago.<\/p>\r\n","protected":false},"featured_media":4409,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-6178","unsere_kopfe","type-unsere_kopfe","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/aoty.de\/en\/wp-json\/wp\/v2\/unsere_kopfe\/6178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aoty.de\/en\/wp-json\/wp\/v2\/unsere_kopfe"}],"about":[{"href":"https:\/\/aoty.de\/en\/wp-json\/wp\/v2\/types\/unsere_kopfe"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aoty.de\/en\/wp-json\/wp\/v2\/media\/4409"}],"wp:attachment":[{"href":"https:\/\/aoty.de\/en\/wp-json\/wp\/v2\/media?parent=6178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}